→ October 2006 Contents → Announcement
HP Pro Photography Helps CARE Share
"I Am Powerful"
Sharing a common belief in the power of photography to draw attention to social issues, Hewlett-Packard and CARE are teaming together in a joint global program that has sent teams of photographers to capture the essence of CARE's "I Am Powerful" campaign.
Images from the shoots will be produced on the latest technology from HP's portfolio of professional photo printers — empowering the photographers to truly print their visions of powerful women. Demonstrating HP's excellence in color and black-&-white printing, the images will be showcased at a variety of events this fall.
CARE's "I Am Powerful" campaign raises awareness about how empowering women contributes to the fight against global poverty. In 70 countries, CARE helps women create lasting change for themselves, their families and their communities.
Traveling to CARE projects in Cambodia, Egypt, India, Peru and Angola, the participating teams include: Ami Vitale and Sam Penninger (India); Maggie Steber and Jessica Wunderlich (Peru); Meredith Davenport and Una Brosnan (Egypt); Phil Borges and Hoshito Omija (Cambodia); and Evelyn Hockstein and Ilan Godfrey (Angola).
Also supporting the campaign are a variety of HP pro photography partners including Adobe Systems, Hasselblad and GretagMacBeth, a subsidiary of X-Rite Incorporated.
Back to October 2006 Contents