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            | Revising 
                the History of Freelance PhotojournalismNovember 2002
 |  |  Photographer 
          Fred Ward has been battling with the attorneys of National Geographic 
          since 1999, when he filed a lawsuit against the Society.
 In 1997, the executives at that revered company that hosted one of the 
          most prestigious brands in photojournalism, decided that in the interests 
          of the new "synergy" between print and multimedia, it would 
          create a CD for sale that would encompass the entire 108-year-old history 
          of the magazine into a 30 CD set. Various editors and department heads 
          at Geographic immediately raised red flags. They pointed out that Geographic 
          did not own many or even most of the images that had been featured in 
          the magazine. In a willful act the executives overrode their warnings 
          and proceeded to sell the discs. The CDs were an immediate hit. In Geographic's 
          own press releases they were the called the largest selling CD set in 
          history, with reported revenues in the hundreds of millions of dollars.
 
 When photographers found out their images had been scanned and sold 
          without their permission, they immediately cried foul. But by their 
          accounts, Geographic made no effort to come to some sort of understanding. 
          In fact Geographic had made matters worse in June, 1997 by sending letters 
          to 2000 affected photographers informing them of the upcoming product 
          and telling them they would not be paid for the use of their material.
 
 Over the past four years, lawsuits have been filed, and last year, photographer 
          Jerry Greenberg won the first big court victory against Geographic in 
          a federal court in Atlanta. That case has since been remanded to a court 
          in Miami for the assessment of damages.
 
 Fred Ward's case is still in progress. He has the largest single archive 
          to be hijacked by Geographic, more than 800 photographs. Panicked Geographic 
          lawyers, reeling from the Greenberg decision, have come up with a last 
          ditch attempt to rewrite the history of the relationship between photographers 
          and publications. They have come up with the proposition that in the 
          60s and 70s it was common practice for photographers to sign away all 
          rights for the privilege of being published in major magazines.
 
 This is simply not true. As Fred Ward recalls, "In those days almost 
          all assignments were done with a handshake, without contracts. I did 
          about half of my nearly 30 years of NGS assignments with nothing more 
          than a phone call from photography director Bob Gilka." The American 
          Society of Magazine Photographers had already established the basic 
          relationship between photographers and editors that assignments were 
          done for a one-time use. This was the formula that would allow photographers 
          to resell their archives in future years, to make up for the lack of 
          benefits that staff photographers and the editors who assigned the stories 
          enjoyed.
 
 In a lengthy interview with photographic doyen Arnold Newman early this 
          month, which will be seen in its entirety in the January issue of The 
          Digital Journalist, he told us that photographers before have fought 
          these moves on rights grabs.
 
 In the mid 1950s, Arnold, who was quickly being recognized as the "master 
          of the environmental portrait" received a letter, along with 9 
          other major freelance photographic contributors from Life Magazine. 
          LIFE wanted the illustrious stable of photographers to relinquish their 
          copyright to their work, retroactively, before getting their next assignment. 
          The photographers met in Arnold's West Side home, and replied to LIFE 
          that the proposition was unacceptable. For over a year, none of these 
          great photographers got an assignment from Time-Life. Finally, LIFE 
          realized it needed the photographers as much as the photographers needed 
          LIFE, and they called in Gjon Milli, one of the "group of 10," 
          and told him, "we would like to continue to work with you, but 
          we can do without the others, and so if you come back to work, we will 
          make it right." Milli replied, "If you think I am going to 
          walk across that picket line, with my friend Dimiti Kessel on the other 
          side, you have another think coming." Life capitulated, and for 
          the next 40 years a stable relationship between photographers and the 
          magazine ensued.
 
 However, in 2000, another major magazine wanted to do an exclusive portrait 
          session with President Clinton, and wanted Arnold Newman to shoot it. 
          The White House turned the magazine down. Arnold, who had photographed 
          almost every American President over the past half-century decided he 
          wanted to do it anyway, so he called his contacts in the White House 
          and asked for an appointment. The White House agreed, and so Arnold 
          paid his own expenses, hired assistants, and went to Washington and 
          did the shoot.
 
 Several weeks later, attorneys from the magazine started contacting 
          Arnold demanding that he give them all rights to his shoot. Arnold refused. 
          The attorneys could not believe that Arnold could get access to the 
          President without the cachet of the magazine. After 3 increasingly heated 
          calls between Newman and the lawyers, he was told that if he did not 
          give them the rights, the consequences would be severe. According to 
          Arnold "from that day on, none of the magazines in this big organization 
          has ever given me an assignment."
 
 Arnold thinks all this is indicative of a larger problem. "I predict 
          that the little talents in photojournalism will be getting all the money. 
          They will do it just to be exposed, and the people depending on that 
          money, the older photographers, the real talent, will not get work. 
          The young photographers will be getting $350 a day, that's like $35 
          when we were starting out, and these photographers will work for 5,10, 
          or 12 years, then they will be replaced by other kids just out of school 
          for even less, and they will have nothing when they leave, no copyrights 
          to their work."
 
 We fear that in the process photojournalism will become ever more inconsequential 
          at a time when our culture is becoming ever more dependent on the work 
          of the people who have mastered the craft.
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