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The "Gray Lady" is getting meaner than ever in her old age. Two years after cutting off payment for digital transmission (Common Cents, March, 2002) the New York Times has rolled-out a new take-it-or-leave-it contract for freelance photographers.
You can read about its many pitfalls in-detail on the Editorial Photographers Group and on the ASMP site (links below.) But I can tell you why the Times thinks it will work.
The most insidious thing about the contract is that it assumes that most freelancers are so in awe of the Times, that they will actually pay for the privilege of shooting for it.
A steady stream of ill-prepared, yet starry-eyed, rookie shooters would sign away their firstborn to get a photo credit in the Times. Signing away their firstborn is probably a good thing, because with the rights that they give up they will never be able to support any children.
There are ways to fight back. First, get real, grow-up, whatever it takes. Unless you've retired and are shooting for your Garden Club, photography is a business. You not only have to earn your daily expenses, but you have to have a plan to increase your income over the years and save for your retirement. Unless the NYT contract fits into a carefully thought-out business plan, either cross out the clauses that don't work for your business or present them with your own contract.
Don't be a lonely wolf. Get together with other photographers and work on ways of negotiating with the Times. It's been done before with great success with other large clients. There are Yahoo Groups devoted to both Editorial Photographers and to New York Times Freelancers. There are a great many savvy and creative people involved in both areas. Take responsibility for the profession beyond your immediate situation by contributing some of your creative horsepower to the common good.
Are you up to saving our profession? By the time you read this, I will have formally submitted three resolutions that, if passed, will fundamentally change the NPPA into an organization that sees the survival of our profession as its primary mission. If you agree that a new NPPA would benefit our profession, go to www.loundy.org/nppa/ and click on the "What can I do to make this happen?" link.
Education is the centerpiece of the resolutions to change the NPPA bylaws. It's about the education of student and mid-career photographers about business practices and education of the public about the value and complexity of photography. Are you up to saving our profession? If so, go to www.loundy.org/nppa/ and click on the "What can I do to make this happen?" link.
The District Chronicles in Washington DC is looking for a freelancer who will shoot for the princely sum of $25 per assignment - for perpetual rights. Most freelancers would have to shoot about eight such assignments a day, every day, just to break even. Whoever was answering their E-mail refused to identify themselves to me. I guess I can sympathize.
(The Good and The Bad will return next month.)
Please let me know of any particularly good, bad or ugly dealings that you have had with clients recently. I will use the client's name, but I won't use your name if you don't want me to. Anonymous submissions will not be considered. Please include contact information for yourself and for the client.
New York Times Freelancer Contract
New York Times Freelancer Yahoo Group
NPPA Independent Photographers Toolkit
Advertising Photographers of America Resource page
Common Cents Column On The Cost of Doing Business
Editorial Photographers Cost of Doing Business Calculator
Editorial Photographers Yahoo! Group
© Mark Loundy
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