Sharing a common belief in the power of photography to draw attention to social issues, Hewlett-Packard and CARE are teaming together in a joint global program that has sent teams of photographers to capture the essence of CARE's "I Am Powerful" campaign.
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Woman working in field in Angola HP/CARE "I am Powerful" program ©Ilan Godfrey/CARE 2006 |
The five photographic teams, each composed of one renowned photographer and a photography student, traveled to different regions of the world where CARE has on-the-ground poverty-fighting operations. The images taken during the expeditions will be used to showcase the power of today's digital printing technology. It will also expose new audiences to CARE's work to empower women in the fight against global poverty.
Images from the shoots will be produced on the latest technology from HP's portfolio of professional photo printers — empowering the photographers to truly print their visions of powerful women. Demonstrating HP's excellence in color and black-&-white printing, the images will be showcased at a variety of events this fall.
CARE's "I Am Powerful" campaign raises awareness about how empowering women contributes to the fight against global poverty. In 70 countries, CARE helps women create lasting change for themselves, their families and their communities.
Traveling to CARE projects in Cambodia, Egypt, India, Peru and Angola, the participating teams include: Ami Vitale and Sam Penninger (India); Maggie Steber and Jessica Wunderlich (Peru); Meredith Davenport and Una Brosnan (Egypt); Phil Borges and Hoshito Omija (Cambodia); and Evelyn Hockstein and Ilan Godfrey (Angola).
Also supporting the campaign are a variety of HP pro photography partners including Adobe Systems, Hasselblad and GretagMacBeth, a subsidiary of X-Rite Incorporated.