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Bill Pierce's
Nuts & Bolts 
 
"Old Friends and
New Equipment"
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At trade shows you see old friends and new
equipment.  At the recent  trade
show, Photo Plus, in New York I was a little disturbed by some of 
my old friends rejection of new equipment. 
Essentially they said, "I'm  never
going to use that digital stuff..."  There was a smaller group who 
essentially said, "This digital stuff is great;
I'm not going to use that  old
stuff any more." 
It was like a carpenters' convention where
one group said, "I'm never  going
to use a hammer."   And another group said, "I'm only going to
use  a hammer."  And no one
said, "Let's build something."  Conventional gear  or
digital gear - they are just tools.  And the day a carpenter shows
up  at my house with only a hammer
or refuses to use a hammer, I'm going to  fire
him.  The bad news for those photographers with "digiphobia" is that 
pictures have been transmitted and reproduced
digitally for over a  decade. 
Everybody in the racket has been using both the old film-based 
technology and the newer digital technology
for some time now.  They are  immutabley
intertwined. 
 A long time ago (the 60's), some very kind
people put me on a panel at  one
of the University of Miami Photojournalism Conferences.  I believed
I  was to represent the "young
and stupid" point of view.  Obviously others  were
to represent the "old and wise" point of view.  I had not counted
on  a third point of view, "old
and stupid."  Several members of the audience  were
worried that they would not be able to master the new, electronic 
cameras and were afraid they would have to
leave photojournalism or be  forced
out by the younger kids who were comfortable with this new stuff. 
What were they talking about?  It had
to be more than built-in meters and  motor
drives.  To this day those moments stand out in my mind, and I 
still have no idea what those people were
talking about.  But, it still  makes
me terribly sad. 
 I am in love with the sheer beauty of a
fine silver print from film  exposed
in a conventional camera by a good photographer.  I collect them, 
hang them and spend a lot of time staring
at them.  They bring me immense  pleasure,
and I think it will be a long time before digital cameras catch 
up with the quality inherent in a conventional
black-and-white print.  But I
also love how the newer technologies make those images and the 
stories that they tell available to so many
people in newspapers, magazines, books,
television and the Web.  It probably was the same when 
the printing press came around.  A large
group of people probably said  the
Guttenberg Bible just wasn't the same as the beautiful, hand-lettered
and illuminated bibles that the monks over
in Italy were turning out. That's correct. 
But for the people who were able to read the stories in  the
Bible for the first time, it probably didn't seem too important. 
And  for the story tellers themselves,
the more, the merrier."   |